The region’s newest ethical delivery service, MeatCo, is being launched in Manchester this week. Founded out of a love for cooking in lockdown, the business is headed up by two local women with a passion for eating ethically, supporting local farmers and educating meat lovers about why it’s so important to do so.
MeatCo’s service will be completely unique – encouraging the use of more unusual cuts of meat from local suppliers, rather than the usual most popular. As well as delivering the goods, the team will also teach customers how to cook each new cut, providing monthly recipes to introduce customers to new, sustainable ways of eating.
Rather than customers picking and choosing which products they want in their box, each delivery will contain a hand-picked variety of the very best selection of meat on offer from local farms. The contents will change throughout the year in a bid to reduce waste and encourage a more sustainable way to eat.
Each box will contain familiar favourites, alongside the more unusual cuts the average meat-eater might not have tried or even heard of before. The service plans to introduce customers to a number of new ways of eating and cooking, providing recipes in each box developed by a team of top chefs so customers can easily replicate meals at home.
MeatCo’s way of supplying readily available produce will not only help to reduce waste at local farms, but also help local suppliers thrive.
Currently in Britain, 26% of meat is imported to keep up with demand of more popular cuts, such as sirloin or fillet, with 27% of British meat being exported to other countries as Brits simply don’t want it. This leads to hundreds of thousands of unnecessary food miles each year, resulting in massive negative environmental effects.
Demand for specific cuts of meat has also opened up the UK market to imports from countries with lower animal welfare standards and high intensity farming practices. As local farms are then forced to compete with these lower standards, many local farmers are struggling to make a living.