Kellogg’s has committed to donating one-million servings of food to families in the Greater Manchester area who are struggling financially over the summer holidays.
A family favourite at breakfast, the company will be donating boxes of Kellogg’s cereal and cereal bars to the food charity, which will then be redistributed to over 100 frontline community groups across the city region. The donation has been made to feed children who would usually rely on free school meals during term-time.
Miranda Kaunang, Head of Development at FareShare, said: “The extension of the Free School Meal voucher scheme is very important but there are still barriers for families that are digitally excluded, and neighbourhoods with no food retailers registered to accept the national vouchers.
“This significant donation of food from Kellogg’s will help us reach the growing number of families who are struggling with food insecurity this summer.”
Also supporting local charity, Young Manchester, Kellogg’s is helping to fund play-schemes at 14 locations across the city.
Imogen Gregg-Auriac, Head of Partnerships at Young Manchester, said: “Young Manchester strives to improve the life chances of children and young people across the city and play-schemes are one way for children to make new friends, stay active and access healthy food during the school holidays.”
The cereal company has supported school breakfast clubs for the past 22 years and extended their support to holiday projects in Manchester over the last six years.