Marketing Manchester has launched a new campaign designed to help the tourism, hospitality, leisure, and cultural industries bounce back. The recovery campaign, ‘Find Your Space’ will seek to encourage the public to get out and support businesses across the region.
Developed in partnership with more than 20 Greater Manchester organisations, the campaign will exist alongside other recovery initiatives, including Build Back Better and Safety in GM.
Sheona Southern, Managing Director at Marketing Manchester, said: “Our new Find Your Space campaign aims to reinstall confidence in Greater Manchester’s workers, business owners, residents, students and visitors, inspiring them to explore our villages, towns, cities and countryside, and to do so safely.
“We know that the success of Greater Manchester as a place to visit, work, live and study is due to how seamlessly these groups overlap and interact with each other so our job as the organisation that promotes the destination across these strands, is to find a way to build each group back up and return to being the thriving city-region that proudly draws business and visitors from across the globe.”
Mayor Andy Burnham added: “Greater Manchester is known around the world for our arts, culture and heritage, and our fantastic tourism and hospitality industries, but many in these sectors are facing a real moment of crisis.
“The Find Your Space campaign is a very welcome and considerate first step, focusing firstly on rebuilding within our smaller towns and communities, and then taking Greater Manchester to an increasingly wider audience as and when the time is right to do so.”
In the coming months, Marketing Manchester will expand the campaign with two sub-brands – Space to Meet and Space to Learn – encouraging confidence and safety within the meetings and conference industry.
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